The Restaurant Doctor - Electronic House Call

ELECTRONIC HOUSE CALL - September 10, 1999

DOES THIS SOUND LIKE YOU?
If you are a restaurant or institutional foodservice operator who does a significant business with the 18-25 year-old market, we need to talk. I am taking on a major project for the coffee industry this fall and need a few sites for a pilot study. There would be no cost to you to participate and the only thing that can happen is that your sales will increase! (Oh yes, you will also get a lot of free on-site training from me. Whether or not that is a positive part of the program remains to be seen!) Let me know if you might be interested.

GUEST-FRIENDLY MENUS
If you attract a strong business lunch crowd, consider the aesthetic factor when selecting menu items. By this I mean what will someone look like as they are eating it? Fettuccini alfredo is a great dish -- popular and with a good cost factor -- but it is not particularly guest-friendly when it comes to eating it. (If you have ever watched someone eat pasta, you can relate.) If your menu features items that can safely be eaten without the fear of dripping, slurping, dropping or other embarrassments, you will become the restaurant of choice for those important luncheon or dinner meetings.

NEW BOOKS
I have two new books that will be out at the end of the month and have just published another for a client. I will be mailing an offer to those of you for whom I have an address, but since that does not include most of the e-mail list, here is the deal Go to www.restaurantdoctor.com and click on Today's Specials. Here is what you will find

59½ Money-Making Marketing Ideas: How to Gain Volume Without Losing Your Shirt is a compendium of proven ideas that can make your guests want to return more often and say wonderful things about you to their friends.

Home Remedies is a compilation of some of the best material from the first several years of my Home Remedies (snail mail) newsletter.

Full House: Selling Rooms and Space with Style and Grace by Stephanie Horton is about how to increase sales by making people more anxious to do business with you. Although targeted to hospitality sales professionals, I think the information is essential for anyone who engages in business.

There's GOT to Be an Easier Way to Run a BusinessHow to Have a Successful Company...and a Life! answers the plea inherent in the title. If you have ever thought that there must be an easier way to do this, there is . . . and this book can help you see how to be more effective with less effort.

Each of these books is normally priced at $14.95. The website special is any two copies for $20, three for $30 or four for $40 (plus priority postage and handling). Send your order on a copy of the web specials page to receive this special pricing. Single copies are $14.95.

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