The April and June Super Summits SOLD OUT! Due to the demand for this program, we are offering a third section in November ... but only for the first 36 people who qualify and register. Hospitality Masters presents for Maverick Entrepreneurs "Give Us Two Days and We Will Give You Back Your Life!"
If you answered “No” to any of these questions ... and wish that it didn’t have to be that way ... you should consider joining 35 of your peers for a one-of-a kind industry event in Nashville on November 7-8. Recently a client told me, "If my business is going to be able to grow the way I want it to, I must get my managers to a level of understanding where I can talk with them and have them grasp what I am getting at. They know how to handle the mechanics of their jobs but the people skills and a sense of the “bigger picture” are missing. I do not have the time, the inclination or the ability to teach these skills to them myself, but they are critical to our long term success. Can you help?" I hear this lament frequently and until now there was little you could do to “clone” attitude. But thanks to an amazing new management development program that I have created in cooperation with human relations guru Robert Kausen, it is not only possible, it is probable. Give us two days and we can show you how to get twice as much accomplished with half the hours, put the fun back in your work ... and make your operation run like it had an auto-pilot for excellence. This is the program I have always wanted to offer ... and I promise that it will change your professional and personal fortunes in ways that you can hardly imagine. If you have ever thought that your managers needed to see a bigger picture, that your business (as well as yourself) had a potential far greater than what has been demonstrated to date, or if you generally think that “there HAS to be an easier way to do this,” please take a few minutes to read this letter. It will take you some time ... but the approach it attempts to describe will change everything ... and how can you describe something that powerful in 25 words or less? Of course, if the notions raised in the letter do not stir your imagination, you may not be ready for this information anyway. There is no question that foodservice is a labor-intensive, service-oriented industry with a reputation for demanding long hours from its managers. I graduated from one of the country's premier hospitality degree programs, yet even in school – as in every foodservice job I held after graduation – the management model I learned was definitely one of 80+ hour weeks. The price we pay for this lack of understanding is staggering. It is measured in lower profits, reduced productivity, burnout, turnover, broken marriages, substance abuse and an impossible level of stress. The majority of the problems most restaurant managers deal with day after day are not inherent problems of the foodservice industry. Rather, they are very predictable symptoms of their level of understanding and their idea of what constitutes effective management. Even as I was working myself to death (120 hours a week in one job!), I couldn’t help but feel there just had to be an easier way to do what I was doing. I am definitely a hard worker but I am not a masochist, so I started looking for other approaches that might be more effective. Finally, A Powerful New Management Model Perhaps because I was actively looking for a better way, I crossed paths with some folks who were doing breakthrough work in understanding how individuals and organizations really function. One of them was human relations guru, Robert Kausen. Robert helped me understand what I was doing in a totally different way. Once I grasped what he was pointing toward, I was suddenly off the old management merry-go-round. The human part of my work became effortless and the difference in my effectiveness as a leader was earthshaking! I honestly got results in six months that I would have been thrilled to have accomplished in six years by any standard that I ever had. In less than five years, my staff was totally running the show ... to the extent that my level of talent was no longer needed. When I decided to move on, everyone on the staff just moved up a position and the operation sailed on smoothly without me. (In fact, my former assistant won an IFMA Silver Plate Award last year!) Learn the Secrets That Make Your first reaction may be to think, “In your dreams. I have been in this business for X years and it just isn’t that easy.” If you feel that way, let me remind you that in 1491, the world was flat! It was just a fact of life. People couldn’t even get their minds around any other possibility. So that little voice in your head that says, “There’s GOT to be an easier way to do this,” is right. Once your understanding shifts, your life, professionally and personally, will change forever. The shift is permanent ... and painless ... and you deserve it. The key to success in this new era lies in deepening your understanding of people and how they work together to create a climate where the guest feels well-served, the staff and managers are happy and the needs of the company are also satisfied. I don’t care who you are or how long you have been in the hospitality business, I personally guarantee that you will make more money, improve your service levels, reduce your turnover -- and actually have time for a fulfilling personal life – when you come to a new, deeper understanding of the dynamics of what makes organizations function the way they do. Better yet, armed with this understanding you will see how to develop your own highly effective organization – one that consistently produces exceptional service and high quality results with a minimal amount of management attention. |
| Understanding the thought process has helped me see the direction I want to go. This will definitely help my organization become less effortful. By letting other employees in on what management is thinking -- as long as they truly understand it -- I won’t have to be there every day telling them what to do. They will get it and make a decision. We can go back later and talk about any decisions that didn’t work out and learn from that. I also see as a result of this program that I’ll get my life back. I get my children on Wednesdays and every other weekend ... but last night I was really with them. It was the first time in a while I remember just listening to them tell me the story of their day. I have always asked but rarely even listened to their answer. I would ask because I thought that was what I was supposed to do but I would just what my turn to talk again while they gave me all the details of their day. |
Introducing Super Summit 2005 On November 7-8, 2005, Super Summit 2005 will help bring company leaders -- owners, managers and potential managers -- to a more productive level of understanding and personal effectiveness. It will teach you the “whys” behind the “whats” and lift a tremendous weight from the shoulders of the people who contribute to the success of your business. Best of all, this will all happen in a way that enhances the productivity and morale of your staff and improves the well-being of your guests. In short, you will be able to get more done with less work in a manner that will seem effortless ... and have a life in the process! What Does an Effortless Organization Look Like? One CEO took to heart the common-sense principles that we will present in this program and turned his entire organization around from the inside out. Here is how he describes his "new" company: If this were an accurate description of the way your company operated ... Can You Envision Your Company Functioning Like This? I recognize that these descriptions may sound too good to be true, but from my own experience, I can tell you that this picture is extremely accurate ... and it is the way things are supposed to be. All organizations are capable of functioning in this way – it is hard-wired into human nature. Anyone Can Make the Shift When I owned my restaurants in San Francisco years ago, a lot of things were going right. I was happy for that ... but I did not understand WHY they were happening that way. I could have told you what I was doing ... but I could not have told you what it was that really made it work. Because I did not understand the dynamic, when things got off track, I did not know what to do to bring them back into line again. Invariably, I would do something that only made a bad situation worse until somehow, seemingly by accident, we stumbled back into “the groove” and things started running smoothly again. When we were in sync, it was exquisite. When we were out of alignment it was exquisitely painful -- for management, staff and guests alike. Can you relate? As Goes the Leadership, So Goes the Company Everything changed when I first applied the principles we will teach at the Super Summit. When I took over as Foodservice Director for the US Olympic Training Center in Colorado Springs, the foodservice department was the primary source of athletes’ complaints about being in training – we generated all the hate mail! In less than two months, foodservice was the No. 1 source of athlete compliments ... with the same staff! But it got better. Within six months, patronage had doubled, food cost had dropped nearly 25%, labor cost had dropped 20% and turnover went from 300% to 25% ... with no increase in wages. At the same time, I honestly put in about half the hours I had ever put into a foodservice job in my life ... and honestly got twice the results that I had ever achieved in my life. If I was willing to work less, I could have gotten more done. Go figure. High achievement in a group is determined more If you would like the “Imagine” scenario to accurately describe your company (and it easily could), you and your management staff will find it professionally and personally worthwhile to be at Super Summit 2005. This sort of high level of functioning is available to any operation when the leadership gains a more enlightened vision – a new frame of reference – of what is possible. Super Summit 2005 is for operators who are willing to consider that there may be possibilities that lie beyond the realm of their personal experience – leaders who can get past their own ego-driven needs to be “right” in order to allow their organizations to reach a state of effortless excellence. They are rare. Are you one of them? A Blinding Flash of the Obvious Change comes when you recognize the simple, common sense truths that have been right in front of you all along but which, because of the way you were trained to think, you never fully understood before. This is what the Super Summit is about ... and it is not a program for everyone. I suppose it is human nature, but I am always surprised how many people prefer to do the same things over and over - even though they don’t work - rather than look for an entirely new, more effective approach to their work. It reminds me of the cartoon where the medieval king is about to address his archers. He tells an aide that he does not have time to see any “pesky salesmen” right now because he is about to go into battle. The salesman that the king refuses to see is selling ... machine guns! If you believe in the philosophy of “No pain, no gain,” or place a premium on hard work over results, then keep struggling – Super Summit 2005 is not for you. Here Are 4 Reasons Why Super Summit 2005 Is The Single Most Important Business (and Personal) Decision You will Make This Year ... True success is really about the way that you go about making money, acquiring customers and creating relationships. It is about lifestyle, philosophy and peace of mind. It is about the way that you think – not as much about WHAT you think as about HOW you think. You should not have to sell your soul to own a restaurant. You should not have to compromise your marriage or the precious short time you have to spend with your children or the valuable time you want for yourself in order to be successful in this industry. Life is far too short to do it the hard way ... and we have become very good at doing it the hard way! 1. To Be the Best, You Have to Hang Out With The Best People, Listen to What They Say and Understand How They Think In past years, the Super Summit has brought together half a dozen or so of the best marketing and management minds in the country to share the inside secrets they spent years learning and refining. The response to past faculties was overwhelmingly positive. The only problem – if that is the right word – is that attendees said that the ideas were coming faster than they could absorb them. “Like drinking from a fire hose,” was one comment. When asked what we could do to make the Summit even better, they suggested that we offer fewer, longer presentations with more time devoted to explore each idea in depth. That is why we have decided to take a different approach this year. The faculty for Super Summit 2005 is only three people, whose sole focus for three days will be helping you see how to re-invent your business and create your own Effortless Organization. With that said, let me introduce the faculty for Super Summit 2005: I work with good restaurants that want to be great ... and with managers who want to get their lives back! I am an advisor to foodservice operators around the world. In my spare time, I am also president of Effortless, Inc., founder of Prototype Restaurants, a consulting and management group and managing editor of Hospitality Masters Press.
Over the past twenty years, Robert has contributed to the development of an emerging new common sense understanding about how to get people back in touch with their innate wisdom and psychological health. Grasping this understanding improves communications, simplifies relationships and increases the effectiveness of employees and managers. Robert designs and delivers innovative programs based on this understanding to clients ranging from Fortune 500 companies to small entrepreneurs to foreign governments. |
| I really enjoyed the Super Summit and have been feeling the positive effects already -- no fires to put out when I arrived back Thursday morning and a lot clearer on how to deal with a few staff members I was hoping would just go away, but truly knew that I had to handle differently. If I could wave the magic wand and change anything with the Super Summit I would ask for just a bit more time. To me part of the richness is being around others who are in the same business, with like situations, previous experience, and sometimes a truly different mindset that sparks the flames. The thing I enjoyed most about the Summit was that I was not being sold. It was truly about sharing how to get the deepest connection and best mental health possible with no book or program to buy that held the final secret. So thank you, that really helped me to be open to the entire process and time well spent. Heidi Westfall, Owner/Host/Head Chef Alpenhorn Bistro & Bar, Smithers, BC, Canada |
2. You Will Have Two Full Days to Totally Focus on Your Business ... and Your Life ... With No Interruptions There will be no phone calls, no meetings, no salespeople to distract you from exploring possibilities that most other operators would not even understand! Just this “quiet time” would be valuable enough, but we will show you how to leverage the quiet moments to accelerate your income as well. Do you have a marketing/consulting roundtable or mastermind group? If not, this is your chance to change that – to forge mastermind alliances with some of the most talented restaurant owners in the industry today. At the Super Summit you will connect with the brightest, most dangerous, creative-minded men and women in the business today. Nowhere else can you "rub minds" with such an elite group of restaurateurs ... and this year the program will be even more interactive. 3. You Will Be Part of a True "Insider" Event The Super Summit is not promoted to the general public, so unless you are connected to one of the faculty or sponsors in some way, the odds are that you would never even know about it. If you ever wanted an unfair advantage in the marketplace, this has to be it! Attendees pre-qualify themselves just by seeing the value of attending this event – plus nobody will be there who has not been screened by Robert and myself - which guarantees that you will be surrounded by a peer group worth exchanging ideas and information with. |
This program has challenged me to recognize that my thought determines my state of mindand my state of mind effects my entire business. I see that I need to delegate more. When I go into the business in a hectic frenzied state of mind it creates havoc in the organization and filters down. Perhaps most meaningful for me have been the “aha” moments where I realized certain things I’m doing that I need to change. I gained focus on how I’m going to direct my management development group. We are going to have a course change. I’m going to teach them how our attitudes effect the rest of the staff.
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4. The Summit is Only for Two Days ... But the Insights You Gain are Yours for Life! This program is very different from anything you have ever attended. We are not teaching content, but rather introducing some principles which will lead to individual insights - those "Aha" moments that result in lasting personal change. This "inside out" process results in a shift of understanding of how people and organizations function ... and that makes all the difference. Once you see it for yourself, it is yours forever (as opposed to intellectual concepts which you only have as long as you remember them.) Making this common sense understanding part of your life requires reflective learning through insight. As the understanding dawns, its elegant simplicity becomes clear. Leaders are always looking for ways to increase employee productivity and quality. Most have tried many approaches including motivational speakers, behavior modification, rewards and consequences, teaming, and values training. For many, the results are short-lived, leaving leaders in search of the “silver bullet.” Those leaders who do gain lasting value from some programs do so for reasons that seem puzzling or mysterious. The “mysterious” variable in human performance is level of mental well-being. It’s mental toughness, mental health, and “getting your mind right.” We call this variable “state of mind” – the quality of thinking that is available to someone at any given moment. In organizations, we call the collective states of mind the “climate” or “tone.” When you permanently improve your level of performance – whether from a book, tape, program or personal insight – it is the result of a shift in your state of mind. But to create an effortless organization, you must first shift the way you think of your employees and the way you work with them. This probably sounds simplistic ... and it IS simple once you have an insight ... but getting that insight is the part that is often more elusive. For example, you may know that trusting your staff will build a better working relationship, but you cannot trust people as a technique. You will trust people when you see them as worthy of your trust. It takes a shift of perspective on your part to bring about a true change, not just an intellectual grasp of the concept. The Proof is In the Numbers The shift that occurs when the power of these notions really hits home for the first time is the most critical element in creating a positive work climate ... and it is the climate on the job that determines how long your staff will stay with you, how productive they will be while they are there, what sort of service they will deliver, how much (or little) trouble they will be, how much of a magnet you will be for current and future customers ... and on and on ... As one CEO put it, “Every dollar we have invested in gaining this understanding has returned ten to the bottom line.” How Much Would You be Willing to Invest You may be wondering about the price of the program ... but at this point, that is premature. First we need to see if you and the Super Summit material are a good fit. If so, then we can discuss the tuition for this amazing program. Our purpose here is not to be mysterious, but given the nature of the material we will cover, we do not feel that price is the appropriate criteria for a decision to get more information. If we invite you to attend the Summit, economics may play a part whether you decide to register or not, but for the moment, your focus really should be on the value of what we are offering. If what we propose strikes a chord, we ask you to complete a brief online questionnaire. After reviewing the questionnaire, Robert and I will schedule a 30-45 minute telephone interview with you. The purpose of the interview is to get a better sense of you as a person, understand your goals, get a picture of what your world looks like ... and to see if we think they are ready for the sort of material we will introduce at the Summit. As we said, this is not a program for everyone. The teleconference will also let you get your own questions answered and become comfortable (or not) with what we have in mind. All this is done with no obligation on either side. If it looks like a good fit, we will extend an invitation for you to join us in Nashville and send the registration material (which includes information on tuition and available scholarships.) It is totally up to you whether to register or not. If You Are Ready to Create Your Own This brings us to the final two important facts you need to know about: First of all, attendance at the Super Summit is limited to 36 people. We cannot provide the quality of experience we demand with a huge group, so registration is by invitation only. If you would like to be invited, you must complete our online application questionnaire first. Second, since this is an invitation-only event. not everyone who applies may be invited to register. Frankly, not everyone is ready for this information. To keep from wasting your time (and ours), we will screen applicants carefully and only invite those who we feel will benefit the most from the program material. HURRY: Time Is Short! The HOSPITALITY MASTERS SUPER SUMMIT is coming up sooner than you think. To qualify for applicable early registration discounts, and avoid being shut out, you must complete the Super Summit online application questionnaire. |
| What has struck me is that most of the problems we encounter in our businesses (restaurants or others) are generally managerial problems, not employee problems. We tend to want to blame our employees. If we step back and take a reflective look at ourselves, the solutions will come to us. This understanding will be valuable in my new venture into the restaurant industry so that I can remain in a centered state of mind. This program would be valuable for any business. Ed Griffin, MD, Owner Michiana Orthopaedic Surgery, Sturgis, MI My understanding of the core concepts has deepened. It has been an affirmation for me about some of the things I’ve been doing about my life. I think I’m on the right path. As an example, my early training and education placed emphasis on reflection and meditation. Then I got caught up in family and business and drifted away. After some major financial setbacks, my partners and I got back to getting centered and listening to each other to find solutions from a calmer state of mind. I am thirsty for slowing down, listening and doing the things that have the most impact. I now understand more clearly. This program is a good step toward an effortless organization. When people are happy, doing what they want to do, and feeling fulfilled, there is a positive energy that sucks in guests. People want to be part of it and be there. Employees stay and good people are knocking on the door to become part of it. That is how this understanding leads to increased sales and more efficient operations. Michael Hawkins, President Green Street Restaurant, Pasadena, CA |
Why Should You Be in Nashville? Here are the top ten reasons why you should be in Nashville in June: And the best reason why you should plan to join us in Nashville in November: 1. If you don't, you will miss the Hospitality Masters Super Summit ... and a unique opportunity to change your personal and professional fortunes ... forever. We promise that you will kick yourself if you are not there! Why take a chance of missing out? Apply today while space is still available! I am SO looking forward to sharing this experience with you. Bill Marvin PS #1: To qualify for a $200 EARLY BIRD scholarship, you must submit your application before August 31. If past experience is any indication, the few available seats may even be gone by then. Do not wait and be disappointed. Complete the online application questionnaire today. PS #2: In case you were wondering what goes on at the Super Summit and what previous attendees thought of the experience, you can view a streaming video of what they had to say after Super Summit 2004 in Disneyland. PS #3: Only 36 people will attend Super Summit 2005. Once we reach our limit you will be locked out. Don't be disappointed. Apply Now! © 2005 Restaurant Doctor |