Brand Promise to Brand Delivery
Building a Money-Making Brand
with Bill Main

What sets you apart from your competitors? What makes you better, different, or special? Learn how to better express your brand promise and teach your team how to deliver it. Bill Main demystifies the concept of branding, and teaches you how to deliver your “Unique Experience Proposition” in this fast-paced, engaging program. A brand isn't fancy menus or clever ads. A brand is who you are in the mind of the customer. Let Bill show you the elements necessary to align your brand identity with your customers perception of your brand…in other words, connect who you want to be with who you already are in the mind of your guests.

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