Marketing Secrets of the Soup Nazi
with Bill Marvin and Phyllis Ann Marshall

No unhappy guests? Yeah, right!

The guest is always right? Oh sure!

Coddling your guests is fine, but how do you stand out when everyone else is doing it as well? Are we creating customers who expect that all they have to do to get a free meal is complain? Are we becoming our own worst enemies by bending over backwards to make an increasingly fickle public happy? Is there another way to take care of guests without giving away the store?

Perhaps there is . . . if it is done properly. The "Soup Nazi" character on Seinfeld may have hit on another way to grow your sales -- guest abuse for fun and profit! We are not (necessarily) advocating outright rudeness. There is so much of that out there already that there is nothing new about it. But perhaps learning how to say "no" with a smile and a wink or seeing how to say, "We have it . . . but we won't sell it to you" may be just what you need to spice up an efficient, but otherwise boring, operation.

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