Don't Compete ... EXCEL!

"Be Better Than You Have to Be ...
Before You Have to Be That Good"

Are you tired of competing? Would you rather lead the pack and have the others chasing you for a change? My subscribers know that you don't have to be bad to get better ... and that if you are not continually improving, you are surely losing ground.

There are lots of "good" reasons why your restaurant is in its present condition ... and I know you work hard and do the best you can ... but good reasons are no substitute for great results.

So the real question is not how good do you have to be to stay in business? The question to ask is, how close can you come to your real potential?

Instead of trying to compete, what if your focus was on doing what you do better than anyone else could possibly do it? What if your goal was to create a positive personal connection with your staff and guests ... to be a true Place of Hospitality? What would THAT do for your bottom line?

If at any time you have ever thought, "There's GOT to be an easier way to run a restaurant!" ... you have finally come to the right place.

On this site you will find insightful articles, uncommon resources and superior services, all of which can help you get more done with less effort ... and get your life back in the process ... but you will have to put them to work first!

Everything is here to help you shift your thinking in some VERY productive -- and profitable -- directions ... if you have the courage to let your life be that easy.

Some people have called me "the leading authority on how good restaurants can become great." I would be more modest in my claims, but I've had a lot of success helping independent operators create organizations that prosper in tough times and bring out their workers' natural ability to deliver exceptional service.

(All workers -- yes, even yours! -- are actually hard-wired to deliver great service ... and to do it because they WANT to. If you are not seeing that in your organization, we should talk.)

As a start, get on the list for my FREE weekly e-letter. Since 1997 my Electronic House Call (EHC) has been a resource for sharing observations, insights and general items of interest to the hospitality community. It now goes out to thousands of operators around the world every week ... so why not have it come to you, too?

Bill Marvin
The Restaurant Doctor™