THERE'S GOT TO BE AN
EASIER WAY TO RUN A BUSINESS
How to Have a Successful Company ... AND A
LIFE!

Trade paperback, 172 pages, 5½"x8½"
Copyright 1999
Published by Hospitality Masters Press
16.95

AUTHOR'S SUMMARY:
It seems like businesses are getting harder to
run, but the problem is not "out there" somewhere. There's GOT
to Be an Easier Way to Run a Business shines a light on the
unconscious assumptions most managers make -- notions that
hinder effectiveness, increase stress and make the game of
business less fun to play -- and suggests common sense
alternatives that will allow you to be more effective with less
effort ... and get your life back!
Among other things, this politically-incorrect book will
show you:
- Why you shouldn't waste time trying to motivate your
staff
- How you create your own stress ... and how to
materially reduce it
- How to foster a work environment where exceptional
service happens naturally
- Why the helpful things you do for others may actually
create more problems
- Why "working your list" effectively may actually move
your company backward
- Why the best way to be competitive is not to
compete
You owe it to your company -- and your family -- to read
this book!
There's GOT to Be an Easier Way to Run a
Business! How to Have a
Successful Company ... and a Life!
CONTENTS
Part 1 - INTRODUCTION
01. Help wanted
02. How to read this book
03. Of coaches and cops
Part 2 - OUT OF THE WEEDS
04. Lost in the weeds
05. Life on the beach
06. Out of the weeds
Part 3 - A FRESH LOOK AT MANAGEMENT
07. Control
08. Chris the dishwasher
09. Your real job
10. The power of presence
11. Motivation
12. Climate
13. The day from Hell
14. Listen
15. The benefit of the doubt
16. Serve your staff
17. Value and respect
18. A free and clear mind
19. Support your staff
20. Tap the power of the climate
21. Set a personal example
22. What's your problem?
23. Problem-solving
24. Finding the solution
25. Give your job away
26. Flying solo
27. How rules are made
28. Sound familiar?
29. Lazy people
30. Moving the company
31. Lists
32. Stress
33. Warning signs
34. Pre-determined ideas
35. Start to notice
36. Don't compete
37. Tone of voice
Part 4 - YEAH, BUT . . .
38. Getting acclimated
39. Out to lunch
40. Non-compliance
41. Freeing up the future
42. Reaching agreement
Part 5 - WHERE TO FROM HERE?
43. The daily question
44. Fix the system, not the people
45. Making it safe
46. Dumb as dirt
47. A meeting of the minds
48. Mindset
49. Step by step
50. Weaning
51. Closing comments
 EXCERPTS FROM THE
BOOK:
HELP WANTED (Introduction)
If you ran an honest ad for your job, would it look anything
like this?
|
MANAGER WANTED
Must be willing to sell soul to
the company, work 70-80 hours a week for
little more than minimum wage, miss
children's growing up, lose marriage,
start drinking too much, live with stress
and die of a coronary at age
53.
|
Do you think your phone would be ringing off the hook with
eager applicants? Of course not ... and unless this is your
idea of a good time, you don't have to put up with this sort of
life, either.
Easy to say, but what else can you do?
My background is in the restaurant business, a
labor-intensive, service-oriented industry that certainly has a
reputation for demanding incredibly long hours from its
managers. For that reason, most of the personal examples I give
will be from that industry although I think you will find
similar examples in your own experience.
The management model I learned was definitely one of 80+
hour weeks. I graduated from one of the country's premier
hospitality degree programs, yet even in school -- as in every
foodservice job I held -- I was taught that this is a killer
business where you need to work 18 hours a day, eight days a
week. I was told if I was not willing to make that kind of time
commitment, I should pursue another line of work.
I never questioned it. I suspect most businesses have a
similar myth passed down from one manager to the next. You may
have bought into an idea like this, too.
The Cost of Misunderstanding
The cost we pay for this lack of understanding is staggering.
It is measured in lower profits, reduced productivity, burnout,
turnover, broken marriages, substance abuse and an impossible
level of stress.
The sad truth is that a majority of the problems most
managers deal with day after days are not inherent problems of
their industry but rather very predictable symptoms of their
level of understanding and their idea of what constitutes
effective management.
Even as I was working myself to death (120 hours a week in
one job!), I couldn't help but feel there just
had to be an easier way to do what I
was doing. I am definitely a hard worker but I am not a
masochist, so I started looking for other approaches that might
be more effective.
A New Model
Perhaps because I was actively looking for a better way, I
crossed paths with some folks who were doing breakthrough work
in understanding how individuals and organizations really
function.
They helped me understand what I was doing in a different
way and when I saw a bigger picture, I was suddenly off the old
management merry-go-round. The human part of my work became
effortless and the difference in my effectiveness was
earthshaking!
Remember Columbus
I know it is easy to think, "In your dreams. It just isn't that
easy." If you feel that way, let me remind you that in 1491,
the world was flat! Everybody knew the world was flat -- it was
a fact of life, yet just a year later, it was impossible to
hold that view. So that little voice in your head that says,
"There's GOT to be an easier way to do this," is right. Once
your understanding shifts, your life, professionally and
personally, will change forever.
A Blinding Flash of the Obvious
You already have the answers but you just don't see them yet
because they are not where you're used to looking. The shift
comes when you recognize simple, common sense truths that have
been right in front of you all along but which, because of the
way you were trained to think, you never fully understood
before.
This book will examine the principles that can help you make
this shift for yourself ... if you want to ... so buckle up and
let's get started!

|