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Restaurant Basics explains why guests don't come back ... and what you
can do about it. It is the only book on customer service written entirely from the guest's point of view (the only perspective
that really counts!) The book is a summary of about 1000 pet peeves -- little lapses in service that, while minor in themselves,
add up to cause your guests to become disenchanted and take their business elsewhere. In today's competitive marketplace, unless
you consistently have more business than you can handle, you can't afford to let anyone get away! 75.00

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From Turnover to Teamwork helps you understand how to build and
retain a customer-oriented foodservice staff. More to the point, it is about how to run your organization in such a way that
people want to hang out with you! Turnover and teamwork are predictable consequences of the working climate in an organization
and the better you understand how the process works, the more successful a manager you will become.
75.00

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Guest-Based Marketing shows you how to build sales without breaking
your budget. More specifically, it is about how to treat your guests in such a way that they want to come back more often and say
wonderful things about you to their friends! Every restaurateur wants to build sales but nobody has an endless supply of money
and most operators have had only limited success with more traditional sales-building techniques and approaches. GBM will show
you a way to boost volume that is simpler, more effective and much less risky than anything you have ever tried before.
75.00

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Trade Paperback Titles
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There's GOT to Be an Easier Way to Run a Business shows you how to
have a successful company ... and a life! It shines a light on the unconscious assumptions most managers make -- notions that
hinder effectiveness, increase stress and make the game of business less fun to play -- and suggests common sense alternatives
that will allow you to be more effective with less effort ... and get your life back! You owe it to your company -- and your
family -- to read this book! 16.95

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Home Remedies: A House Call from The Restaurant Doctor is some of The
Restaurant Doctor's best stuff. The articles in this book are taken from the first several years of Bill Marvin's "Home Remedies"
newsletter. There are some very powerful ideas in here -- some will make you smile, some may irritate you, but all should make
you rethink what you "know" ... and that will make all the difference. 16.95

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59½ Money-Making Marketing Ideas Every restaurateur wants to build
sales but nobody has an unlimited advertising budget and most operators have had only limited success with increasing check
averages. Fortunately, there are ways to boost volume that are simpler, more effective, much less risky ... and almost free! The
secret is to get existing guests to come back more often and have them say wonderful things about you to their friends. This book
will give you 59½ painless prescriptions that can help you not only increase sales but gain the enthusiastic backing of both your
guests and your staff in the process! 16.95

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Cashing In On Complaints will show you how to turn disappointed diners
into gold. Nobody likes to get complaints, but if you know how to mine it, there's gold in those gripes! This book will help you
understand what your guests are really worth, the methods to keep your finger on the pulse of your operation and the skills to
deal with -- and profit from -- the complaints you are sure to receive in the normal course of business.
16.95

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50 Tips to Improve Your Tips came about because a lot of people were
saying that they liked my first book, Restaurant Basics, but that at the price, it was hard to give one to everyone on their
staff. "Did I have something more bite-sized?" they asked. My response was 50 Tips to Improve Your Tips: The Service Pro's
Guide to Delighting Diners. This is a pocket-sized paperback that will help your service staff create more personal
connection with your patrons and increase their tips while improving service and guest satisfaction. 2.95-5.95
(depending on quantity) Add to cart to view discount schedule.

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50 Proven Ways to Build Restaurant Sales & Profit focuses on the
major concerns of most operators. This is the sort of book you have been hoping someone would put out -- 50 of the best ideas
from the best minds in the business in an easy-to-read format designed for people too busy to read. Each notion is capsulized in
one to three pages so you can quickly pick up an idea and get back to work. This is truly a working book for working people ...
with ideas from Gloria Boileau, Susan Clarke, Barry Cohen, Howard Cutson, Tom Feltenstein, Peter Good, Jim Laube, Bill Main,
Phyllis Ann Marshall, Bill Marvin, Rudy Miick and Ron Yudd. 16.95

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50 Proven Ways to Enhance Guest Service takes a look a customer
service. This is the sort of book you have been hoping someone would put out -- 50 of the best ideas from the best minds in the
business in an easy-to-read format designed for people too busy to read. Each notion is capsulized in one to three pages so you
can quickly pick up an idea and get back to work. This is truly a working books for working people ... with profitable ideas from
Susan Clarke, Barry Cohen, Howard Cutson, Peter Good, Raymond Goodman, Winston Hall, Jim Laube, Bill Main, Phyllis Ann Marshall,
Bill Marvin, Rudy Miick and Banger Smith. 16.95

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50 Proven Ways to Build More Profitable Menus explores menus and
menu design. This is the sort of book you have been hoping someone would put out -- 50 of the best ideas from the best minds in
the business in an easy-to-read format designed for people too busy to read. Each notion is capsulized in one to three pages so
you can quickly pick up an idea and get back to work. This is truly a working books for working people ... featuring some great
money-making secrets from Barry Cohen, Howard Cutson, Peter Good, Raymond Goodman, Jim Laube, Bill Main, Phyllis Ann Marshall,
Bill Marvin, Banger Smith and Ron Yudd. 16.95

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E-Book Titles (instant download)
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Restaurant Basics explains why guests don't come back ... and what
you can do about it. It is the only book on customer service written entirely from the guest's point of view (the only
perspective that really counts!) The book is a summary of about 1000 pet peeves -- little lapses in service that, while minor in
themselves, add up to cause your guests to become disenchanted and take their business elsewhere. In today's competitive
marketplace, unless you consistently have more business than you can handle, you can't afford to let anyone get away!
47.00

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50 Proven Ways to Build Restaurant Sales & Profit focuses on the
major concerns of most operators. This is the sort of book you have been hoping someone would put out -- 50 of the best ideas
from the best minds in the business in an easy-to-read format designed for people too busy to read. Each notion is capsulized in
one to three pages so you can quickly pick up an idea and get back to work. This is truly a working book for working people ...
with ideas from Gloria Boileau, Susan Clarke, Barry Cohen, Howard Cutson, Tom Feltenstein, Peter Good, Jim Laube, Bill Main,
Phyllis Ann Marshall, Bill Marvin, Rudy Miick and Ron Yudd. 16.95

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Other Valuable Titles
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Full House by Stephanie A. Horton
In this no-nonsense guide, manners maven Stephanie Horton tells you how to sell rooms and space with style and
grace, raising a glass to successful sales through the power of common courtesy. Even seasoned hospitality pros will find that
improving business savvy will help increase their reputations and make their sales numbers grow.
16.95

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Hospitality Scams, Crooks, Cheats & Thieves by Max Hitchins
This book reveals 220 scams that have crept into the hospitality industry. Max categorizes them as hotel scams,
restaurant scams, pub, club and bar scams, credit card scams, Internet scams and general scams. He even includes a chapter on
avoiding scams in the first place! Normally $50.00, Sale Price $30.00 (save 40% while supplies
lasts)

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We've GOT to Start Meeting Like This! by Robert C. Kausen
Today's business world has gone meeting mad. When asked, most managers say that more than half the meetings are
a total waste of time. This book by noted human relations consultant Robert Kausen brings common sense answers and a fresh, wise
perspective to ineffective meetings -- and helps you learn what to do about them. 16.95

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ABC's of Hospitality Management by Howard Cutson
This unassuming book is a practical manual that should be part of every hospitality manager's library. It is a
common sense reference to issues faced throughout a manager's personal and professional growth. Its clear principles offer a road
map to a successful career and a quality operation. 16.95

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The Fun-Damental Secrets of Service by
Susan Clarke
This book will help you increase your customer loyalty, sales and profits by teaching you the secrets of
exceptional service. In just a few hours, you can translate great customer service into your organization and ignite the passion
in your employees. 16.95

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Building the Dream Workforce by Mark Mayberry
& John Scriven
What if everybody in your organization became self-motivating? What if they treated the company as if it were
their own business and took personal responsibility for making it a success? Imagine the transformation that would take place.
This book will show you how to make that dream workforce a reality. 16.95

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