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Restaurant Marketing Sales Building Manual
THE WOW STREET JOURNAL
The LAST Restaurant Marketing Manual You Will EVER Need!
Download Version In PDF Format
ONLY $119.

 

Joel Cohen doesn't pull punches. He's got a system that works and is targeted to building your sales. I've been through all the other restaurant marketing guys -- read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen." -- Casa Ole Restaurants, Houston, TX
"Great! Helped put us on the map" -- Landry's Seafood Restaurants, Houston, TX

A True Story From A Fellow Restaurateur!

Two years ago at a state restaurant association workshop, I was approached by a gentleman who owned a couple of restaurants. He said that there was a dire need for a good, yet real restaurant marketing and sales building manual -- a restaurant marketing handbook that everyone in any concept could use -- and one with real ideas that work. He said too many restaurant books were out there that were just too gimmicky, too flowery, didn't make any sense, or really just based on constant couponing. There was nothing out there with real meat.

His comments stuck with me for about a year, and throughout the past 12 months I took a look at just what was being offered to restaurants. I was able to see everyone's offerings and honestly, I ended up agreeing with that restaurateur.

There was no meat. I've checked out every restaurant marketing guru's materials, I've read all the programs, the systems, the get sales quick schemes; I've seen Tom F's manuals, Rory F's manuals and all the others, who I can't mention. The only books that were professional were those done by my colleagues Bill Marvin and Bill Main.

From talking to various restaurateurs, there was a need for one last and final restaurant marketing sales builing handbook -- one final book that would do the job -- one final book where you didn't have to coupon yourself to bankruptcy. I concluded there was a need for the last restaurant marketing sales building manual you would ever ever need! The Restaurant Marketing Wow Street Journal.

The Restaurant Marketing
WOW STREET JOURNAL
One Time Holiday Weekend Offer
Download Version In PDF Format
ONLY $119
Over 170 Pages -- Over 400 Sales-Building Tips


What You'll Find In
The Restaurant Marketing Sales Building Manual
The WOW STREET JOURNAL

=> Hundreds of ways to WOW your guests

=> Ways To Get Your Guest To Come Back

=> Developing a Menu That Makes Profits

=> Make Money From Schools In Your Area

=> Promotions To Get Attract Local Businesses

=> How To Get Money From Sports Teams

=> How To Increase Family Business

=> How To Increase Frequency of Visits

=> ... and much, much, much more.
The Wow Street Journal:
Table of Contents
  1. Increase Dessert Sales Up To 40%
  2. The Famous Dessert
  3. The Super Huge Dessert Display
  4. The Separate Dessert Menu
  5. The Dessert Festival
  6. Sell, Sell and Sell the Desserts
  7. Suggest the Dessert for the Mid Afternoon Slump
  8. Unique Ideas for New Year's
  9. Get Your Share of the Holiday Office Party Business!
  10. Office Mailings
  11. The Wow Dessert
  12. The Guarantee
  13. Brand Name Desserts
  14. A Note To Employees: Key Issues
  15. A Note To Owners: Key Issues
  16. Gift Certificates
  17. Four Tips For A Successful Gift Certificate Program
  18. If Southwest Airlines Can Do It, You Can Too!
  19. The Power Of Business Cards
  20. The Difference Between Ad Agencies & Restaurant Consultants
  21. The Art Of Building Sales
  22. Back To The Basics
  23. It's The Holiday Season!
  24. A Look At Joe's Crab Shack
  25. The Joe's Concept
  26. Joe's Virtual Tour
  27. Joe Knows Families & Their Kids
  28. Joe Knows Fun
  29. Joe Knows Diners
  30. Joe Knows Showtime
  31. Is Your Restaurant Full Of No-Don'ts?
  32. Those Famous Now-Hiring Signs
  33. Hiring Smiling Faces?
  34. Some Say It's Better Than Sex: A Look At Krispy Kreme Donuts
  35. The Krispy Kreme Temptation
  36. What Do We Learn From Krispy Kreme?
  37. Krispy Kreme And The Community
  38. Wonder Why Your Bar Isn't Doing Well? Maybe It's Left-Out!
  39. The Man Who Had His Ya-Ya's Pinched At Starbuck's
  40. Marketing Lessons From Starbuck’s
  41. Familiar Logos & Can Increase Profits!
  42. Case In Point Oreo Milkshakes
  43. Love My Kid; I'll Love Your Restaurant!
  44. Magic Steps To Being Kid Friendly
  45. Super Bowl TV Commercial Survey Does Advertising Work?
  46. A Recently Spotted Restaurant No-Don't
  47. Power Recommendation Community Action Equals Sales Reaction
  48. Is It Training Or Education?
  49. An EZ Guide To Marketing Your Restaurant For Those Who Don't Want To, Can't Afford To, Don't Have Time To, Don't' Have The Money To, Don't Know What To Do and Every Other Excuse You Can Think Of!
  50. Six Elementary Questions That Could Mean Do Or Die
  51. Ice Cream Meltdown: Lifetime Value Of A Customer
  52. Blueprint For Success
  53. Regaining The Lost Art Of Inviting
  54. School's Out For Summer!
  55. Why You Should Know Where Your Customers Are Coming From?
  56. Wouldn't You Like To Know What Your Customers Think About Your Restaurant?
  57. How 10 Cents Can Dramatically Increase Profits
  58. Is Your Bar On The Left Hand Side?
  59. Electrify Your Summer Dessert/Ice Cream Sales
  60. The Super Huge Dessert Display
  61. The Separate Dessert Menu
  62. The Ricky Martin Meringue Pie Special
  63. Is Your Signature Dish Really That Good? Says Who!
  64. Your Website <Title> Tags Could Be Hurting Your Site
  65. Reach & Mail Every Residence/Business In Your Trade Area
  66. Menu Marketing Tips That Make More Profits & Sense
  67. How Do Your Servers Introduce Themselves?
  68. Ready For Free Direct Mail?
  69. More No-Don'ts
  70. The No Don't Winner
  71. I Want To Be A Server
  72. Remind Customers ThatYour Product Is The Best!
  73. The Truth About Menu Outserts!
  74. Using The Power Of E-Mail To Reach Your Customers
  75. Thirteen EZ Email Themes
  76. Generate Additional Sales With Schools
  77. Getting Ready for the Holidays!
  78. Get Your Share of the Holiday Party Business!
  79. A New & Great Way to Sell Desserts
  80. Off-the-Menu-Products To Increase Sales Part 1 of 2
  81. Off-the-Menu Products To Increase Sales Part 2 of 2
  82. Police & Security Officers: Do You Want Them In Your Restaurant?
  83. It's The Holiday Season!
  84. Lessons From The Outback Steakhouse
  85. How To Blow A Great Opportunity: Denny's
  86. Developing A Customer Promise
  87. Your Own Customer Promise
  88. Caramel & Chocolate Increases Sales
  89. The Sixty Second Sales-Building Plan For January
  90. Google! An Important Search Engine Tip For Your Website
  91. The Million Dollar Server Selling Line
  92. Sell Anything You Want At Any Price You Want!
  93. What Is Menu Engineering?
  94. Key Critical Components That Go Into A Successful Menu
  95. Add To The Bottom Line With a Successfully Engineered Menu
  96. What Are Customers' Expectations of A Menu?
  97. Shouldn't Everyone Know What's Profitable?
  98. First Step: Determine Profitability & Popularity
  99. Second Step: View What's Profitable
  100. Third Step: View What's Selling
  101. Fourth Step: List Conclusions Based on Profitability and Units Sold
  102. Fifth Step: The Quadrant
  103. Sixth Step: Naming The Quadrants By Performance
  104. Seventh Step: Product Performance In the Quadrant
  105. Eighth Step: Analysis of Products in Each Quadrant
  106. Ninth Step: Power Pricing For Profitability
  107. Tenth Step: Increasing Prices For Profitability
  108. Design Tips for Profitability
  109. The Back Menu Cover Dilemma
  110. Categorize Your Menu For Profitability
  111. List Your Products For Profitability
  112. Add Logos and Branding Elements For Profitability
  113. Add Icons, Graphic Design Elements For Profitability
  114. How To Make Your Take-Out Menu Stand-Out Inside An Office
  115. Should You Have A Separate Dessert Menu?
  116. Should You Have A Separate Lunch Menu?
  117. Menu Merchandising Tips To Increase Sales
  118. Can Your Menu Do It All?
  119. Increase Your Profits With These Add-ons
  120. The Real Truth #1: Kids Menus  
  121. The Real Truth #2: Web Site Menus
  122. The Real Truth #3: Menu Arrangement & Customer Eye-Flow
  123. White Chocolate: More Profits & Flavors With Coffee
  124. Are You The Official Restaurant of Summer? If Not, Why Not?
  125. The Special Summer Menu
  126. Is Your Website Wilting This Hot Summer?
  127. Turn A Good Dining Experience Into Bad
  128. Do You Have A Two-Minute Drill?
  129. The Real Web Site Culture
  130. Why Your Website Is Like A Restaurant On A Dead-End Street
  131. Why You Should No Longer Use Costly Direct Mail
  132. Replacing Direct Mail With Email
  133. Six EZ Steps To Setting Up An Email List
  134. How Do I Know If My Website Is Listed On A Search Engine?
  135. How Do I Know Where My Site Ranks On A Search Engine?
  136. A Scary Article About McDonald's; How It Affects You
  137. Are You Brave Enough To Estimate How Much You're Losing?
  138. Customer Contact Points The FFCV-WOW Rule
  139. Your Website Controlled By Search Engines' Private Clubs
  140. The Major Search Engines To Be Listed On
  141. What Other Marketing Gurus Don't (Want To) Teach You
  142. Here's Your Plan To Have A Great Restaurant!
  143. What is it going to take to be the best restaurant?
  144. Watch Out For Mr. & Mrs. Iam Pessimistic
  145. How B2B Increases Sales!
  146. Is Everything Okay?
  147. Build Your Own Baseball Marketing Stadium
  148. Back to School Means Back to More Sales
  149. Delivering A Customer Promise Delivers More Sales
  150. Does Broken English Mean Broken Service?
  151. Five EZ Things To Do When Business Gets Tough
  152. Weeds In The Olive Garden
  153. Understanding and Calculating Your Lost Potential Revenues
  154. Easing The Waiting Too Long Anxiety Food
  155. How To Take Your Customers' Temperature
  156. But I'm Too Busy In The Kitchen To Do This!
  157. The 30 Second Customer Temperature Test
  158. Your Customers: It's Better To Give Than Receive
  159. The Annual December Restaurant Ritual
  160. Our Third Annual Super Bowl Reminder
  161. Increasing Your Take-Out Business
  162. How A Tex-Mex Restaurant Sells Mucho Desserts!
  163. 25 Restaurant Resolutions I Wish For
  164. What The Business World Says About Email Marketing
  165. How You Can You Be A Local Lagasse Celebrity
  166. Revisiting The Olive Garden WOW!
  167. It's The Food…(Stupid)
  168. When The Take-Out Isn't What Was Ordered
  169. Prevent Taking Home The Wrong Take-Out
  170. Pushing The Envelope Technique #1
  171. Pushing The Envelope Technique #2
  172. Pushing The Envelope Technique #3
  173. Pushing The Envelope Technique #4
  174. Pushing The Envelope Technique #5
  175. Pushing The Envelope Technique #6
  176. Pushing The Envelope Technique #7
  177. Pushing The Envelope Technique #8
  178. Pushing The EnvelopeTechnique #9
  179. Increasing Your Take-Out Business
  180. From The Eyes Of A New Resident
  181. Nobody Attempts To WIN My Business
  182. Business Is A Hard Hitting Team Sport
  183. Thousands Of Good Ballplayers, Few Super Stars
  184. Thousands of Good Businesses, Few Super Stars
  185. How To WIN My Business
  186. Winning Me Over: It's The Service, Silly!
  187. Why Do We Make This So Difficult…And Expensive?
  188. A New Direction: X-Marketing
  189. X-Marketing Defined
  190. Win Customers With The Xtra in X-Marketing
  191. Make The X-Marketing Connection
  192. Put Your Game Face On: It's About Winning Customers
  193. Finding New Customers in Your Neighborhood
  194. How Many New Customers Are Moving Into Your Neighborhood?
  195. Why Is It Important To Reach New Neighbors/Residents?
  196. Translating New Neighbors Into Potential Sales
  197. A New Concept: New Business Development Person?
  198. X-Marketing
  199. Building Sales
  200. Community & Sales
  201. Reading A Customer: 99% You're Going To Be Right!
  202. Reading A Family With Infant/Kids: Dining At Dinner
  203. Save Money Or Customers First? The O'Charley's Take-Out Menu
  204. Dear Bob Evans, You Got My Business…So Far
  205. If You Can Do It On An Airplane, Then Why Not…
  206. Sushi Seminars, Pizza, Pasta and Pastry Workshops
  207. Youth & Adult Baseball Teams: Big Business For You
  208. Quick Reminder: Your Summer Menu
  209. The Good News: Bob Evans & New Residents Increases Sales
  210. The Bad News: Bob Evans Sort of Blows It
  211. Learning From What The Bobber Does Right and Wrong
  212. Did The New Resident Gift Certificate Achieve It's Goal ?
  213. A Wow Way To Connect With New Customers: The Red Napkin
  214. Differentiate Yourself
  215. Fill The Bucket Up With Ice Cream
  216. What The Eye Sees, The Eye Buys
  217. The Angus Barn
  218. Reading Into The Angus Barn Playbook
  219. How One Restaurant Increased Lunch Sales 180%
  220. Without This Program, Lunch Sales Would Be In The Gutter
  221. What Should A Restaurant Website Have In It?
  222. Are You Customer X-ccentric? Two EZ Questions!
  223. Serving The Food Critics
  224. Counting Pennies, Sacrificing Fun & Missing Opportunities
  225. I May Change My Name To Juan!
  226. The Magic Answer To Building Sales: The X-Connects
  227. Worst Case Scenarios: Do You Know How To Handle Them?
  228. Keeping It Simple: The Basic Customer Frequency Card
  229. If It Works For A Hockey Team, Then Why Not…
  230. The Real Truth Behind Those Restaurant Email Newsletters
  231. Make Your Own Letterman List
  232. If You Think Your End User Product Is Food, You're Mistaken
  233. Story Telling: The Key To Going From Similar To Different
  234. The Phantom Of the Restaurant
  235. Hey Boston Market! Why Is It Better At The Grocery Store?
  236. How Your Worst Table Is Costing You Money
  237. Turning Your Worst Table Into A Wow Marketing Machine
  238. Five Wow Ideas For the Holiday Season
  239. One Home Run Differentiating Idea For The Holiday Season
  240. Key Strategies That Will Put You On Top
  241. The Year In Review: How Was It For You?
  242. The Year 2002 In Review: A More Discreet Restaurant Guest
  243. The Year of the Guest
  244. Restaurant Lessons From Jet Blue
  245. The Official Year of the Guest
  246. The 60 Second Sales Building Plan For January
  247. Looking For The Magic Answer? It's Not In The Gimmicks
  248. Five Ways To Get Your Guests' Attention & To Focus On You
  249. Start The Year With A Menu That SAVES You Money
  250. Start The Year With A Menu That MAKES You Money
  251. The 60 Second Sales Building Plan For February
  252. Nine Ways To Add $1 To Your Guest Checks
  253. Wow Your Guests & Be Better Than The Others
  254. How To Increase Sales With A Simple Birthday Card
  255. Increasing Your Sales With Fundraising Programs
  256. Approving An Organization Who Wants To Do Fundraising
  257. Selling A Fundraising Program In Your Restaurant
  258. The 60 Second Sales Building Plan For March
  259. Who Is Destroying Your Business? Cozuhell Marketing
  260. Is There A Cozuhell In Your City? And Is It Your Own Restaurant?
  261. How Much Money Can A Cozuhell Cost You?
  262. If Your Restaurant Were A Magazine, Would You Read It?
  263. How To Find Out What Your Guests Really Think Of You
  264. Surprise Strategy Vs Cozuhell Strategy
  265. If Your Restaurant Were A Magazine Pt #2
  266. The 60 Second Sales Building Plan For April
  267. MBWA: Another Easy Way To Wow Your Guests
  268. The One Letter That Can Destroy Or Save Your Restaurant
  269. Too Many Similar Restaurants: Is Yours One Of Them?
  270. Continental Airlines: The Best Restaurant In Town
  271. Who Is Really Running Your Website & What Is It Costing You?
  272. How Do You Turn Something Plain Into Something Much Better?
  273. What's Really At Stake When The Steak Sours?
  274. When Mistakes Happen, We Can Still Be Honorable
  275. When A Guest Complains
  276. It's NOT About The Food
  277. The 60 Second Sales Building Plan For June
  278. Are You The Official Restaurant of Summer? If Not, Why Not?
  279. Have A Samuel Adams Summer!
  280. Youth & Adult Baseball Teams Big Business For You
  281. Restaurant Revival #1: The Lost Art Of Inviting People
  282. Restaurant Revival #2: The Lost Art Of Smiling
  283. The You Blew It Award: Brueggers Bagels
  284. The Art of Getting With The Program: A Tale Of Two Restaurants
  285. On Becoming A Remarkable Restaurant
  286. What Is A Remarkable Restaurant?
  287. Why You Should Want To Be Remarkable?
  288. The 60 Second Sales Building Plan For July
  289. What The Eye Sees, The Eye Buys
  290. Wow Them With Your Very Own Scratch 'n Win Game!
  291. Restaurant Revival #3: The Lost Art Of Sampling
  292. Restaurant Revival #4: The Lost Art Of The Frequency Card
  293. A Sales-Building Perception From LA: Truth, Lies & Videotape
  294. The Restaurant Triangle Food + Staff + Guest
  295. A Template For Your Restaurant
  296. What Neighborhood Retailer Wouldn't Want 500 Extra Customers
  297. Make a Positive Impact With Your Vocabulary
  298. What Is Your Plan To Increase Customer Loyalty?
  299. Email Beware! Truth, Lies & Videotape #2
  300. California Pizza Kitchen: How Nickel & Diming Loses A Guest
  301. Three EZ Steps On How Not To Be The Bad Mouth Restaurant
  302. Web Site Design May Be Hurting Your Site's Performance
  303. Website: Slow Downloads & Low Search Engine Placement
  304. Build Your Own Sales-Building Stadium
  305. How Do Your Servers Introduce Themselves?
  306. What Are Your Operation Hours?
  307. I Want To Be A Server
  308. Remind Your Guests That Your Product Is The Best!
  309. The JRM Philosophy: Does Your Restaurant Have One?
  310. NBA Team Owner Shakes It Up And You Can Too!
  311. Connect with Customers Every Day
  312. Focus on the Customer Experience
  313. Create a Cause Bigger Than a Championship Trophy
  314. Build a Responsive and Flexible Marketing Team
  315. Be A Maverick: Can You Cubanize Your Restaurant?
  316. The Purple Cow: Getting Noticed When No One's Noticing You
  317. When Customer Care Managers Don't Get It
  318. Harvesting More Dessert Sales
  319. The Moving Van Cometh
  320. Everyone's A Baseball Fan & They All Love To Eat
  321. When The Kids Outgrow The Kids Menu
  322. How Did You Know My Coffee Was Decaf?
  323. Story Telling: The Key to Going from Similar To Different
  324. The Phantom of the Restaurant
  325. Five Wow Ideas for the Holiday Season
  326. A Differentiating Idea for the Holiday Season
  327. Breakfast Interruptus: Cracker Barrel's Server Has To Go Potty
  328. President Wins Over 600 Troops: You Can Win Over One Guest
  329. Your Mission: What Is Your Guest Promise?
  330. A Customer Promise For You & Your Restaurant
  331. Our Infatuation With Year-End Lists: How They Can Work For You
  332. Words…Or Words That Sell
  333. The Experience IS the Marketing
  334. Things That Make Guests Say Wow!
  335. Joining the Experience Economy

...AND MORE!

Guarantee Information:
This manual is only for those seriously interested in moving their business forward. It is not a "casual" read, then "store it on the bookshelf" type of a purchase. Make sure you are committed to increasing your sales prior to making this purchase. Because of the high quality of information and value, all sales are final.

Download Your PDF Version, Only $119

Here's What People Are Saying

"Nobody knows more about email sales-building programs and no one can give you a more objective point of view than Cohen."
-- Bubba's BBQ Charlotte, NC
"When he goes to bat for a team, he scores. Cohen's ingenious, practical style and creative vision is the key to his success."
-- Restaurant, Bar & Night Club
"His monthly program has helped in too many ways to describe."
-- Pizza Hut, Dallas TX
"If you're looking for help, especially in today's competitive climate and no matter what size of a restaurant you are, Cohen's expertise can increase your sales. It's a system, developed with 25 years of experience that worked for us and can work for you"
-- Texas Steakhouse Restaurants, Rocky Mt. NC
"His enery is contagious. He shares his expertise and sales building systems so we all succeed."
-- Dick Clark's American Bandstand Grill, Dallas, TX
"His system, his way of working is a touch of reality, experience and marketing know how that increases the sales."
-- Golden Corral, Southern Mktg Dir.
"When you don't want to coupon yourself to death, like most restaurants do, then this is the go to guy. Integrity, creativity and real world marketing."
-- 5 & Diner Restaurants, Phoenix, AZ
"We evaluated our menu using the techniques that Joel showed us. We put the power of rounding to work."
--Campbell House Cafe, Chelan, WA
"His honesty is brutal, yet refreshing in an age when everyone's trying to get me to spend my advertising dollars on them!"
--5 & Diner Franchisee, Phoenix, AZ

The Restaurant Marketing WOW Street Manual is part of the RestaurantMarketing.com family of web sites that provide the restaurant & hospitality field with honest, efficient and affordable ways to increase sales and awareness. Visit the following:
RestaurantMarketing.com
Restaurant Marketing TV
The Restaurant Marketing Classroom
The Restaurant Marketing Email Program
The Restaurant Marketing Blog
The Restaurant Marketing Menu Masters Video Workshop


Restaurant Marketing
Real World. Real Time. Real Honest.

The Cohen Restaurant Marketing Group
Raleigh - Houston - Toronto

Email written to prevent spam bots. Use the proper email format to:
jcohen at restaurantmarketing dot com
919-848-1253

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