Don't Compete ... EXCEL!
"Be Better Than You Have to Be ...
Before You Have to Be That Good"
Are you tired of competing? Would you rather lead the pack and have the others chasing you for a
change? You don't have to be bad to get better ... and if you're not continually
improving, you are surely losing ground.
There are lots of "good" reasons why your restaurant is in its present condition.
I know you work hard and have the best of intentions ... but good reasons are no
substitute for great results.
So the big issue isn't how good you have to be to stay in business. Savvy operators are focused on
a much different question: "How close can I come to realizing my full potential?"
Instead of trying to compete, what if your focus was on doing what you do better than anyone else
could possibly do it? What if your goal was to create a positive personal connection with your staff and guests
and earn the reputation as a true Place of Hospitality? What would THAT do for your bottom
If you have ever thought, "There's GOT to be an easier way to run a
restaurant!" ... you have finally come to the right place.
On this site you'll find insightful articles, uncommon resources and superior services, all of which can
help you get more done with less effort ... and get your life back in the process ... but only if you're willing to
Do the Work!
Everything is here to help you shift your thinking in some VERY
productive (and profitable!) directions ... if you have the courage to let your life be that easy.
Some people have called me an expert on how good restaurants can become great. I'm more modest
in my claims, but I HAVE had a lot of success helping independent operators create organizations that prosper in tough
times and bring out their workers' innate ability to deliver exceptional hospitality.
(All workers -- even yours! -- are actually hard-wired to deliver great service ... and to do it because
they WANT to. If you're not seeing that behavior in your organization, we should talk.)
As a start, subscribe to my weekly Hospitality Journal.
Since 1997, my e-letter has been a dependable resource for sharing observations, insights [and the occasional kick in the butt!]
for the hospitality community around the world. Why not tap into it, too?
The Restaurant Doctor™