 
 
You can have Management Coaching from The Restaurant Doctor for just $18.87 a month!
I'm about to tell you how to turn pocket change into an on-going shot-in-the-arm for both you and your business. I'm not sure why I'm giving away so much for so little ... but you'd better take advantage of me before I come to my senses and raise the price!
 Dear Friend,
I assume you found your way to my website because you were looking for some fresh ideas that would help propel your business to a new level of service and profitability ... or you were after a way to get more done with less effort ... or you wanted to get your life back while you were still young enough to enjoy it. Perhaps it was a bit of all three!
I wish you could get all those benefits just by attending a seminar, reading a book or listening to a tape. Those help, but it takes more than that to shift your understanding to the point where you can have all those benefits ... and you deserve to have all those benefits.
Now I want to make you an offer you can't refuse -- an absolutely painless way to move to a new level of personal and professional excellence.
This is a true no-brainer. For just $18.87, you can become a member of my Coaching Program. I will send you my Home Remedies newsletter and a collection of bonuses described later in this letter -- easily worth hundreds of dollars! -- and you can participate in all Coaching Program benefits, including FREE consulting call-in days, discounts, freebies ... the works!
You do not need to make a large financial commitment or pay big bucks up front. Instead, I'll simply charge your credit card for just $18.87 on the second of every month and send you a receipt by e-mail. Just $18.87. That's just a hair over 60¢ a day ... and you can cancel at any time, with just 30 days' notice.
This means that every month you make the call. Did I, in fact, provide really valuable, practical, how-to information and examples to make your job easier and put more money into your pocket? If I did, stay with me. If I didn't, fire me. In short, I have to deliver the goods ... or you cancel. It's that simple ... and it puts the incentives in the right places.
If the money is a consideration, you can stop reading ... but we both know that $18.87 is pretty insignificant in the overall scheme of things. For less than twenty bucks you can't fill your car's gas tank or get tickets to the theater. It's probably less of a tip than you leave for a decent meal. No, you will hardly notice the $18.87... but you certainly WILL notice these benefits:
1. Membership in my Coaching Program
The only way to stay "plugged in" ... to my most current money-making, stress-relieving and time-freeing insights and discoveries ... plus new products, programs, seminar discounts and everything I have to offer ... is as a Coaching Program member. This information will not go out to the general public and I no longer carry non-members in my database.
2. The new Home Remedies newsletter ... every month
Barry Cohen, owner of the Old San Francisco Steak House group had this to say about Home Remedies: "Bill Marvin's insights are as relevant as they are relentless. He truly is "the doctor" -- a master at diagnosing whatever ails our business, then formulating the right cure. Just be sure you're smart enough to swallow it." Barry is not alone. Over and over again I hear that people wait eagerly for Home Remedies and read it enthusiastically as soon as it arrives. Now you, too, will receive a powerful, personal house call from The Restaurant Doctor every month. Home Remedies is brief and to the point -- an easy read with some potent content.
3. The Electronic House Call weekly e-letter
OK, this is already free ... but as your understanding evolves through regular exposure to the ideas you will receive every month as a Coaching Program member, I guarantee you will start to see that my weekly e-mail newsletter can be read at many different levels. I promise that with the deeper understanding that will come from our spending more time together, you will find EHC to be an even more powerful way to accelerate your personal and professional evolution.
4. Consulting Call-In Days
These scheduled days give you an opportunity to call in and personally discuss your staffing, management, marketing or entrepreneurial challenges with me. If you are well-organized, we can cover a lot of ground in 15 minutes. By the way, I charge over $250 an hour for consulting -- and my schedule stays pretty full. I offer these special call-in days four times a year ... and you can call in every time ... so here is another $250 a year in consulting value!
5. A package of bonuses worth hundreds of dollars!
Your choice of breakthrough Special Reports. Your choice of inspiring books. Generous discounts on industry events. A reduced price on books and training materials. I will also offer tele-seminars and tele-roundtables ... and more ... but only to Coaching Program members!
Here's what issues of the new Home Remedies Newsletter will bring to you every month:
BONUS #1
All eight of these Special Reports - FREE!
With your Coaching Program membership, you receive all eight of these Special Reports as FREE GIFTS. Each Special Report is regularly $9.95, so this is a FREE bonus of nearly $80.00. Just one great tip from one of these reports could be the breakthrough you need -- potentially worth thousands of dollars to you!
| 1 |
How to Get the Right People ... the First Time!
Are you tired of hiring people who "give good interview" but do not perform well on the job? Would you like a way to separate the good workers from those who just want a paycheck? If so, this is your key. |
| 2 |
The Cost of Failure
What does it really cost you when you lose a guest? The answer may shock you. It will certainly be a shock to your service staff! This special report lays it all out so you can help your crew to grasp it. |
| 3 |
The Power of Presence
The secret to maintaining your balance, connecting with your staff, guests (and family) is simpler than you may think. This report gives you the secret ... and an easy way to make the point to your staff. |
| 4 |
The Anatomy of Service
Why would someone have a good time and another person at the same table leave in a huff? Service is more than techniques, it is a state of mind. This report will help you understand it from a new angle. |
| 5 |
The Positive Side of Complaints
Nobody likes to get complaints, but if you know how to mine it, there's gold in those gripes. This report will help you and your staff see the positive side of problems so you can profit from them. |
| 6 |
Toward More Productive Staff Meetings
If you have to pull teeth and make threats to get your staff to attend your meetings, the fault may be in your idea of what the meeting is for. This report will help you understand what to do and why it works. |
| 7 |
Productive Positions
This report outlines an exciting new way to define jobs that can actually improve worker productivity, help with retention, make performance appraisal painless and lead to happier staff and guests. |
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8 |
Developing Word-of-Mouth
Everybody says (positive) word-of-mouth is the best advertising ... but it is not just a happy accident. It can, and should, be a very carefully crafted marketing program. This report shows you how to do it. |
BONUS #2
Choose any of these books - FREE!
If any of these titles are unfamiliar, just click on a book cover for more information.
           
BONUS #3
Members get exclusive events and discounts!
10% Discount
Coaching Program members receive 10% off on all the books and materials in the Restaurant Doctor catalog. Use this benefit to stock your professional library at a big savings!
5% Discount
Coaching Program members receive a 5% discount on my speaking and consulting services. This benefit alone could be worth many times the annual membership investment ... in addition to the increase in sales and profitability from implementing my ideas and advice.
$100 Discount
From time to time I hold Hospitality Industry Roundtables in various places around the country. These events are a great place for like-minded operators to get together and share ideas. There is no forum like it in our industry and Coaching Program members get a $100 discount.
$150 Discount
Every year I host an annual Super Summit, a major industry event bringing together some of the best minds and hottest ideas in the business. Coaching Program members get first crack at early registration ... and a huge price break!
25% Discount
Tele-seminars are the hot new vehicle for continuing adult education and Coaching Program members will receive a 25% discount on all of my upcoming tele-seminars. These are scheduled from time to time on topics ranging from internal marketing to staff retention.
Members Only
Every quarter, I will offer a free tele-roundtable open only to members of the Coaching Program. These will function like the regular Industry Roundtables except they will be of shorter duration, deal with a specific topic and not require travel or overnight lodging!
... A Few Surprises!
Everybody loves a surprise, so from time to time, Coaching Program members will get one. It may be a special event, a tape or book ... who knows? All I can tell you is that I intend to make your membership in my Coaching Program the best deal in the hospitality industry!
Okay ...
You get EVERYTHING just described ... for just $18.87 a month ... and I will absolutely GUARANTEE your satisfaction in TWO WAYS:
ONE: If, after getting your bonuses and your first issue of the new Home Remedies newsletter, you do not wish to continue -- for any reason -- just return everything within 21 days for a full refund of your $18.87. No questions, no hassles, no hard feelings.
I know you'll be impressed ... even excited ... and eager to apply the information right away, but you are the sole judge, jury and executioner. If you're not happy, send it all back, tell me to cancel, I refund your $18.87 and you have no further obligation whatever.
TWO: You have NO continuing commitment ... and you can cancel at any time.
And people DO cancel. For example, I recently got this note from Jerry Pinder, a subscriber from Queensland, Australia:
"Please cancel my subscription to your coaching program as I have just sold my last restaurant (I did have five.) I would also like to take this opportunity to thank you for all the great material you have provided me with over the last couple of years, it has directly contributed to the last restaurant which has:
- Doubled the sales in one year
- Sold with $250,000 in advance function bookings (complete with deposits)
- Set up a great customer loyalty system
- Set up two databases of customers (one business and one household)
- Increased net profits by a little over $200,000 in one year and made a great profit when sold!"
How would YOU like to be able to send me a letter like that? It can happen, but you have to 1) subscribe and 2) apply what you will learn. But I digress ...
So what's the "catch?"
There is only one -- I need to hear from you right now. No disrespect intended, but my schedule is jammed and I don't have the time (or the inclination) to ping on you over and over again for a deal this good ... so this is a strictly limited offer. If you do not respond by November 30, 2006, consider this invitation withdrawn.
What more can I tell you? The next move is yours ... and the clock is ticking. Please respond by the expiration date. Better yet, do it right now while it's fresh in your mind. I promise you will not be disappointed.
With best regards,
Bill Marvin
The Restaurant Doctor
PS #1: In my experience there are people who take action, there are people who think about taking action (but never do it) and there are people without a clue. The Coaching Program is only for action-oriented operators who are tired of the "same-old same-old." If you are not able to make a quick decision on something that offers a value this incredible ... or if the monthly subscription is a deal-breaker ... well frankly, the Coaching Program is not going to be a good fit for you.
Click here to subscribe to the Coaching Program
PPS #2: Here is the summary of everything you get in this special offer ... as long as you respond immediately!
 The Home Remedies newsletter every month
Your choice of four special reports - FREE
Your choice of any of a dozen essential industry books - FREE
Quarterly consulting call-in day - FREE
$100 discount on industry roundtable events
10% discount on purchase of books and materials
5% discount on speaking and consulting services
25% discount on tele-seminars
$150 discount on the annual Super Summit
FREE periodic tele-roundtables
Do you want even more than this?
Click here to find out about the Gold Group!
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